About Us

About Us

Black is Power. Black is Beautiful. Black is Limitless.

At That Is Black we celebrate the richness, resilience, and radiant beauty of Black greatness. It is woven into every facet of culture, history, and innovation—a legacy of brilliance that transcends borders and generations. Black greatness is the light that illuminates possibility, a force that transforms challenges into triumphs, and a testament to the boundless power of creativity, perseverance, and love.

From the deep mahogany tones of the earth to the golden hues of sunlit dreams, Black skin reflects the spectrum of strength and individuality. Each shade tells a story, and each texture reveals a journey. We see it. We honor it. We amplify it. Because true beauty doesn’t conform—it thrives in authenticity.

Our brand was built with a mission to serve and celebrate all skin tones, especially the melanin-rich shades that have too often been overlooked. We are inspired by the trailblazers who redefined what it means to shine—whether it’s through artistry, science, activism, or fashion. Their achievements remind us daily that Black greatness isn’t a trend; it’s an unshakable truth.

Every product we create is a love letter to the beauty of diversity. It’s about providing you with tools to express yourself fully and unapologetically. From our inclusive color palettes to our nourishing skincare formulas, we design for the beauty that was always there. For the brilliance that needs no filter.

To the Black kings and queens making waves, breaking barriers, and creating futures—you are the blueprint. You redefine beauty standards with every step, proving that your presence alone is a revolution. Whether you're rocking bold looks, embracing natural elegance, or anything in between, your greatness inspires us to raise the bar every day.

This isn’t just about beauty—it’s about empowerment. It’s about claiming space, rewriting narratives, and celebrating all the richness of Black excellence. We don’t just see you; we stand with you because your greatness deserves to be honored, every single day.

Here’s to radiance, resilience, and redefining the world. Here’s to YOU.

That Is Black—Made for Your Greatness.